Creative Director & Designer

Lawrence Li

Crafting digital experiences that resonate and inspire.

Lawrence Li
Scroll
Lawrence Li

Designing the
future one
pixel at a time.

Based in SHENZHEN, I specialize in brand identity, digital products, and immersive web experiences. With over eight years in the industry, I've collaborated with brands like Nike, Spotify, and Porsche.

My approach combines strategic thinking with meticulous craft — every detail matters, every choice has purpose.

8+ Years Experience
120+ Projects Delivered
40+ Happy Clients

PROJECTS

Featured
Projects

Project 1
Brand Identity

Nebula Studios

Complete visual identity for a forward-thinking entertainment company.

01
Project 2
Digital Product

Flux Finance

UX/UI design for a next-gen fintech mobile application.

02
Project 3
Art Direction

Apex Motors

Global campaign for an electric hypercar launch.

03
Project 4
Editorial

Ethereal Magazine

Art direction and layout design for quarterly print publication.

04

Academic
Journey

From undergraduate to PhD — a decade of learning and growth.
01
2015 — 2019
SZTU

SHENZHEN TECHNOLOGY UNIVERSITY

B.Eng. Computer Science

深圳技术大学 · 本科
02
2019 — 2021
ZJU

ZHEJIANG UNIVERSITY

M.S. Computer Science

浙江大学 · 硕士
03
2021 — 2026
Oxford

UNIVERSITY OF OXFORD

Ph.D. in Computer Science — AI & Human-Computer Interaction

牛津大学 · 博士 · 人工智能与人机交互方向

Professional
Track

From design lead to creative director — shaping products at scale.
2021 — 2023
山景城

GOOGLE

Senior Product Designer · Material Design

2019 — 2021
雷德蒙德

MICROSOFT

Product Designer · Microsoft Office

2017 — 2019
库比蒂诺

APPLE

Junior Designer · iOS Human Interface

Hobbies

📷 Photography
🎵 Music
🏔 Hiking
🎨 Digital Art
✈️ Travel
Coffee

Let's create
something amazing

Open for freelance projects, collaborations, or just a friendly conversation.

hello@avachen.design